News Management, Yang’s Cribnotes
The Mass Media are all businesses that need to satisfy their audiences, advertisers, and governments to further their goal, namely, making money. By breaking news items into small sound bites that the average person can sit through and by favoring news stories that cater to their audience’s prejudices and interests, Mass Media caters to an audience with little attention span and a desire to have information fed to them, rather than try to understand it themselves. […]